From 1996-2014 and more glamorous by the year.
Initially the feature of the Victoria's Secret catalogue, the Fantasy Bra has since become the centrepiece of the annual Victoria's Secret fashion show.
Designed by renowned jewellers like Damiani and advertised as the "ultimate" holiday gift, the bras are available for purchase for one year after their debut, although to date, only the bras from 2004 and 2012 have found buyers. If no buyer is found, the bras are dismantled.
1996 - Claudia Schiffer models the Million Dollar Miracle Bra.
Value: $1,000,000.
Victoria's Secret / Via victoriassecret.com
1997 - Tyra Banks models the Diamond Dream Bra.
Value - $3,000,000
Jon Levy / Getty
1998 - Daniela Pestova models the Dream Angel Fantasy Bra.
Value: $5,000,000
Victoria's Secret / Via victoriassecret.com